Vision Statement

 “To be the preferred choice in women’s fitness.”

 Mission Statement

 “Making fitness fit in the lives of busy women through personalized, safe, flexible programs for the mind and body in a fun and friendly environment.”

Core Values

People First

  • We empower and build greater self-confidence in our clients by helping them achieve their personal fitness goals
  • We are committed to efficient and stress-free operations
  • We embrace clients as a part of our family and care about their physical, emotional and mental health


  • We follow the Golden Rule
  • The feedback and opinions of our clients and team members matter
  • Our clients’ time is valuable to us


  • Rigid rules and structures have no place in our gym
  • We create plans and schedules to match our clients’ means and lives
  • New ideas and ways of thinking are welcome

Fun & Friendly

  • We strive to make fitness a fun and rewarding experience
  • All team members are welcoming, approachable and motivating
  • The programs and equipment we use are easy to understand and simple


  • All trainers are certified and hold a CPR and AED certification
  • Proper technique is shown for each exercise performed
  • Ongoing fitness and nutritional education is key to supporting the growth of our clients and team members


  • We give rather than take away from the communities in which we operate
  • We are dedicated to supporting local women causes and organizations
  • We model healthy living and wise decision making for the young people of our communities